On the heels of her recent research focused on the shifting consumer data ecosystem, Fatemeh will take us through privacy issues affecting digital marketing and the need to optimise consumer preference management to improve engagement. During her presentation, Fatemeh will:
- Provide an overview of what customers are demanding when engaging in trust-value exchanges with brands
- Dive into how consumers are managing the sharing of personal data with each other and with businesses.
- Provide industry-specific guidance and real-world examples to marketers and customer identity practitioners for gaining customers’ trust while delivering excellent digital customer experiences