What Drives Nestle’s Imperative for Customer Identity Management? A Truly Great Customer Experience.

Ever since Henri Nestlé first developed his “farine lactée” in 1867 to combat high infant mortality rates, Nestlé has pioneered the enhancement of people’s quality of life through innovations in nutrition, health and wellness products. Now, the company is carrying that commitment into the digital age, with a thoughtful and forward-thinking multi-channel digital strategy that continues to delight and serve customers and enhance lives around the globe. It’s no wonder Nestlé remains a clear leader in their category.

In this session, you’ll hear why Jan Detert of Nestlé considers customer identity central to the company’s digital strategy, how he approaches implementation for marketing, sales and services technologies, and what he considers to be the most important criteria for evaluating customer identity management solutions.

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