The Future is Bright for Customer Identity

During his presentation, Patrick will explore five mega-trends driving changes in the customer identity and access management (CIAM) space, including:

  • Why CIAM is becoming a central component of the marketing technology stack
  • Why the EU’s GDPR and changes at the FCC in the U.S. mean effectively managing consumer data privacy is no longer a “nice-to-have” for the global enterprise
  • How digital strategy will increasingly be designed around “progressive identity” and new user-centric security options

Patrick will also cover the key capabilities businesses should require from their CIAM provider.

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