During his presentation, Patrick will explore five mega-trends driving changes in the customer identity and access management (CIAM) space, including:
- Why CIAM is becoming a central component of the marketing technology stack
- Why the EU’s GDPR and changes at the FCC in the U.S. mean effectively managing consumer data privacy is no longer a “nice-to-have” for the global enterprise
- How digital strategy will increasingly be designed around “progressive identity” and new user-centric security options
Patrick will also cover the key capabilities businesses should require from their CIAM provider.