Identity in Action at ASOS

With the ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings, driving a superior online experience is paramount to ASOS’ success. James will outline the journey travelled at ASOS and why customer identity is at the heart of the business. During his presentation, James will touch upon:

  • An overview of ASOS, the strategy and challenges faced in a rapidly expanding start up  
  • Why Identity is firmly at the heart of ASOS’ digital transformation
  • How Identity and the customer experience are taking ASOS into the future
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