Let’s Get Personal: The Role of Identity in Customer Experience

Customer expectations in the age of the digital economy have grown exponentially and customers now demand relevant contextual, or personalized, experiences. Brands need to be able to understand the individuals that interact with them across channels and across time. How can you bring identities together across all the various customer touch points at the moment of interaction? How can you do this while adhering to customers’ needs for privacy and the upcoming GDPR? How can you turn these interactions into moments of opportunity and deliver great experiences? Charles will answer all these questions and more!

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