Fatemeh Khatibloo is a Principal Analyst at Forrester Research serving Customer Insight Professional with a focus on the shifting consumer data ecosystem, including how privacy issues affect marketing and how customer preference centers improve engagement. Her career has provided her with exposure to, and a deep understanding of, the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines.
Fatemeh’s research has been featured in The New York Times, The Wall Street Journal, AllThingsD, CNBC, and AdAge. She has contributed to the Harvard Business Review and Financial Times, provided commentary on NPR and the BBC, and been credited in the World Economic Forum’s “Rethinking Personal Data” report. She is a frequent speaker at industry and client events, including SxSW, DataWeek, and PrivacyIdentityInnovation.
On the heels of her recent research focused on the shifting consumer data ecosystem, Fatemeh will take us through privacy issues affecting digital marketing and the need to optimise consumer preference management to improve engagement. During her presentation, Fatemeh will: Provide an overview of what customers are demanding when engaging in trust-value exchanges with brands […]