James Saxton

Director of Technology for CX

James Saxton is Director of Technology for Customer Experience at ASOS – the global fashion destination for 20-somethings. James is responsible for delivering the best experience and engagement across the digital customer journey. Prior to joining ASOS, James held technology leadership positions across both FTSE 100 and start-up businesses, and started his career with Accenture, a global management consultancy.

My Sessions

Identity in Action at ASOS

With the ultimate goal of becoming the world’s number one destination for fashion-loving 20-somethings, driving a superior online experience is paramount to ASOS’ success. James will outline the journey travelled at ASOS and why customer identity is at the heart of the business. During his presentation, James will touch upon: An overview of ASOS, the strategy and challenges faced […]

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