Jan Detert

Global Lead for Personalized Consumer Experiences

Jan is the Global Lead for Personalized Consumer Experiences at Nestlé responsible for all digital technologies and services related to the consumer experience, including customer services. His team works across the data landscape from acquisition & identity, through processing and activation, to end to end orchestration of marketing campaigns, driving digital transformation by advising the business and supporting innovation pilots, picking the winners and building scalable tactics and services. He has over 10 years experience at driving digital transformation at global corporations, focusing on bringing enterprise solutions and services to a diverse set of brands and markets.

My Sessions

What Drives Nestle’s Imperative for Customer Identity Management? A Truly Great Customer Experience.

Ever since Henri Nestlé first developed his “farine lactée” in 1867 to combat high infant mortality rates, Nestlé has pioneered the enhancement of people’s quality of life through innovations in nutrition, health and wellness products. Now, the company is carrying that commitment into the digital age, with a thoughtful and forward-thinking multi-channel digital strategy that […]

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